Blue ridge United

About Us

Our Club

Founded in 1977, Blue Ridge United is a 501(c)(3) nonprofit youth soccer organization serving the City of Winchester, Frederick County and the surrounding community. We are proud to provide recreational, developmental, camps, clinics, and competitive (travel) soccer programs for players ages 2 through 18. Over 1,900 children are impacted each year by the club.


As one of the largest youth soccer clubs in the Shenandoah Valley, BRU strives to provide a positive, wholesome and holistic impact for all community members through the engagement of Players, Parents, Coaches and Volunteers.


What makes Blue Ridge United special is the community behind our name. We are United and Proud. We are rooted in Winchester and Frederick County. We bring players, families, and coaches together through a shared love of soccer and pride in the place we call home.

Youth soccer team in orange uniforms posing on a field in front of a goal and net
Youth soccer team in orange uniforms posing on a field in front of a goal and net

Our Mission

Blue Ridge United serves our community by providing accessible, player-centered soccer opportunities for athletes of all ages, abilities, and levels of play. Our programs promote sportsmanship, creativity, learning, teamwork, and character in a fun, positive, and safe environment.

Our Vision

To develop leaders and lifelong athletes through unique, competitive, and enjoyable soccer experiences grounded in proven development methods and a commitment to placing the well-being of children above all else.

Our Affiliations

  • U.S. Soccer Federation
  • Virginia Youth Soccer Association
  • US Youth Soccer
  • National Capital Soccer League
  • US Club Soccer
  • N1League
NCSL League logo
NCSL League logo
Youth soccer team in orange uniforms posing on a field in front of a goal and net

Our Core Values

  • Fun

    We understand players enjoy playing and believe everyone works harder to accomplish their goals when they have fun playing the game.

  • Learning

    We value the acquisition of soccer skills and game tactics, but more importantly, we believe this training fosters valuable life skills like resilience, hard work, teamwork, humility, fair play, and healthy competition with not only others, but ourselves.

  • Safety

    We believe in protecting our participants from risks and injuries inherent in active sports by committing to the recommendations of medical, scientific, and educational experts.

  • Accountability

    We hold one another responsible for engaging in a fully involved and purposeful attitude that allows all participants to improve through commitment to hard work and dedication to common goals.

  • Accessibility

    We strive to provide equal access to opportunities and resources for all kids to play soccer, including those who might otherwise be excluded or marginalized.

  • Balance

    We understand that all of our participants experience competing demands on their time, and we recognize that a balanced approach to these demands is critical to maintaining a healthy, happy, athletic lifestyle.

  • Sportsmanship

    We conduct ourselves in the highest ethical manner in all aspects of our club by honoring the rules of the game as well as by showing integrity, respect and gratitude to our opponents, officials, coaches, parents, volunteers, and fellow teammates.

  • Passion

    We are united by our love of soccer and recognize that passion for the game is the energy that motivates participants to pursue opportunities for growth, success, and development which will serve them throughout their lives.

Why Choose Us?

A place for every player

Programs for ages 2 through 18, from first-time players to competitive travel athletes.

A complete development and playing experience pathway

Recreational, developmental, and competitive opportunities that allow players to grow within one club without impeding youth development and goals beyond the game.

Player-centered programming

Decisions are guided by the development, safety, enjoyment, and well-being of each child.

More than soccer

Our programs help players build confidence, character, creativity, teamwork, leadership, and sportsmanship.

Experienced and committed coaches

Coaches create positive, challenging environments that support long-term player development.

Deep community roots

Founded in 1977, Blue Ridge United has proudly served families throughout the City of Winchester, Frederick County and the surrounding area for nearly 50 years.

A positive club culture

We encourage every player to Work Hard, Have Fun, and Be Brave.

United through the game

Players and families become part of a welcoming soccer community that is #UnitedAndProud.